Lexy Blog

Unilever has been named as the most successful brand among the FT 500 for meeting its philanthropic goals, according to a recent study by Radley Yeldar. Unilever’s sustainability strategy was found to have made the biggest impact of all the companies listed in the FT 500 and the FTSE Eurofirst 100, having achieved the goals set out in its ‘making sustainable life commonplace’ mission statement. Radley Yeldar ranked the British-Dutch multinational consumer goods company number 1 on its Fit for Purpose Index 2015 which assesses and ranks companies based on how they live up to the altruistic promises set out in their brand purpose. The success of Unilever’s Bright Future project was the main driver behind its number 1 ranking. The ongoing initiative is a partnership with the WWF and promotes sustainable manufacturing of its products and a pledge of zero deforestation in doing so. In assessing the strength and impact of Unilever- whose brands include Dove and Dome

MailChimp has launched a Holiday Marketing Tips campaign, in partnership with Facebook, Twitter, Google, Shopify, and WooCommerce. This comprehensive collection of resources is designed to help online merchants and small businesses improve their marketing and increase sales during the holiday season. The Holiday Marketing Tips campaign includes a free automated email series with content from MailChimp, Facebook, Twitter, Google, Shopify, and WooCommerce. Topics include setting up effective Twitter Ad campaigns, improving Facebook Ad performance, holiday gift guide basics from WooCommerce, tips for boosting revenue during the holiday season from Shopify, and email relationship strategies from Google. Each installment will be delivered to subscribers daily for two weeks. Along with the email series, MailChimp has launched a website with 100 quick, practical tips businesses can execute throughout the season. The website also includes examples of successful campaigns a

Heineken has announced the completion of the transaction to acquire the majority stake of Pivovarna Laško d.d. for a price per share of EUR25.56 as agreed in the Sale and Purchase Agreement of 13 April 2015.  A total number of 4,673,941 shares were acquired from a consortium of shareholders representing 53.43 percent of the issued share capital, for a total consideration of EUR119.5m.   The closing of the transaction follows fulfilment of all conditions precedent as agreed upon in the Agreement including receipt of the necessary merger control approvals. HEINEKEN will formally announce its intention to make a mandatory takeover offer to all remaining shareholders within the coming 3 business days.

Video on Demand platform, iROKOtv says it has a target to make about N2tn ($1bn) from online streaming in Nigeria by 2020. The Chief Executive Officer of iROKOtv, Mr. Jason Njoku, said this on Monday, days after Ericsson’s ConsumerLab published its first-ever television and media report for Nigeria, which indicated that Nigerians spent about N54bn on VoD streaming between January and September 2015. Perhaps because of the enormous opportunities in the market and the N2tn prospect in the VoD sector, telecommunications company, MTN long ago acquired AfriNolly and DoBox. Both (AfriNolly and DoBox) are said to pose stiff competition to iROKOtv. ADVERTISEMENT The Public Relations and Protocol Manager, MTN Nigeria, Mr. Funso Aina, said, “The MTN DoBox and AfriNolly came as a game changer to the movie industry in Nigeria. Those who place premium value on watching movies on-the-go through the use of cutting-edge technology have been adopting it significantly since it

L-R: Ms Afua Osie, Business Development Director, Cambridge Judge Business School Executive Education; Dr. Muntaqa Umar-Sadiq, CEO, Private Sector Health Alliance of Nigeria; Dr. Muhammad Ali Pate, co-chair, Private Sector Health Alliance of Nigeria and HLA Advisory board Member; Mrs. Shola David-Borha, CEO, Stanbic IBTC Bank and Board Member, Private Sector Health Alliance of Nigeria; Dr. Nnenna Ezeigwe, National Coordinator at Nigeria Malaria Elimination Program, Federal Ministry of Health   and Dr. Kelechi Ohiri, CEO, Health Strategy and Delivery Foundation. The African continent is set to witness a paradigm shift in health care delivery as the Healthcare Leadership Academy (HLA), an intervention of The Private Sector Health Alliance of Nigeria, Health Strategy and Delivery Foundation, alongside Cambridge University, Duke University, Lagos Business School, IHI and EpiAFRIC, seeks to develop the next generation of healthcare leaders who excel in governance, manageme