MTN bags International Award



http://naija247news.com/wp-content/uploads/2015/01/mtn2.jpg

Barely 21 years of age since it was formed, MTN has joined an elite group of household brands such as Apple and Coca Cola after being voted the Brand of the Year in the telecommunications category at the World Branding Awards in London, United Kingdom.

MTN was one of over 2,500 brand nominated from 35 countries to be eligible for this much-sought after accolade. Only 119 brands were selected as the winners in their respective categories, and MTN emerged as the only brand in the telecommunications sector that qualified to receive this award.

Winners of the World Branding Awards are judged on three variables, namely brand valuation, consumer market research and public online voting.

“This prestigious accolade is testament to the work that has been done by our colleagues, employees and partners in building our brand. “These awards are indicative of the milestones we are achieving in our quest to continue to create a distinct customer experience to our stakeholders,” says Larry Annetts, Sales and Marketing Executive: MTN South Africa.

This recognition to MTN follows the #1 Most Valuable Brand for 2015 accolade that was conferred to MTN by Brand Finance Plc, the world’s leading independent brand valuation and ratings firm, earlier this month.

Comments

Post a Comment

Popular posts from this blog

Unilever named most successful brand among FT500

Image
Unilever has been named as the most successful brand among the FT 500 for meeting its philanthropic goals, according to a recent study by Radley Yeldar. Unilever’s sustainability strategy was found to have made the biggest impact of all the companies listed in the FT 500 and the FTSE Eurofirst 100, having achieved the goals set out in its ‘making sustainable life commonplace’ mission statement. Radley Yeldar ranked the British-Dutch multinational consumer goods company number 1 on its Fit for Purpose Index 2015 which assesses and ranks companies based on how they live up to the altruistic promises set out in their brand purpose. The success of Unilever’s Bright Future project was the main driver behind its number 1 ranking. The ongoing initiative is a partnership with the WWF and promotes sustainable manufacturing of its products and a pledge of zero deforestation in doing so. In assessing the strength and impact of Unilever- whose brands include Dove and Dome
Read more

Nigeria now emerging hub for pharma market expansion in Africa

Image
A s growth opportunities continue to move away from traditional pharmaceutical markets and growth patterns in developed markets continue to flatten, many multinational companies (MNCs) like Norvatis, Pfizer, Sanofi, Johnson & Johnson, etc. look toward Africa, including Nigeria for their expanding global footprint. This is evident following GlaxoSmithKline (GSK) plan to invest over $200million in Africa over the next five years, expanding manufacturing in Nigeria and Kenya and building five new factories-Rwanda, Ghana and Ethiopia given its attractive long-term growth potential. With a growing middle class of expected annual disposable income in excess of $1 trillion by 2023, increasing awareness of healthier lifestyles, and a combined Gross Domestic Product (GDP) of $2.9 trillion, rising population growth is emerging as a melting pot for pharmaceutical expansion. Interestingly, of the four MINT countries (Mexico, Indonesia, Nigeria, and Turkey), Nigeria’s
Read more

WHO unveils list of essential diagnostic tests to improve health outcomes

Image
 Today, many people are unable to get tested for diseases because they cannot access diagnostic services. Many are incorrectly diagnosed. As a result, they do not receive the treatment they need and, in some cases, may actually receive the wrong treatment. For example, an estimated 46% of adults with Type 2 diabetes worldwide are undiagnosed, risking serious health complications and higher health costs. Late diagnosis of infectious diseases such as HIV and tuberculosis increases the risk of spread and makes them more difficult to treat. To address this gap, the World Health Organization (WHO) today published its first Essential Diagnostics List, a catalogue of the tests needed to diagnose the most common conditions as well as a number of global priority diseases. “An accurate diagnosis is the first step to getting effective treatment,” says Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “No one should suffer or die because of a lack of diagnostic services, o
Read more