Alex Stories: World Bank to help Nigeria consolidate 95% decline...

Alex Stories: World Bank to help Nigeria consolidate 95% decline...: "L-R: Melinda and Bill Gates on their recent visit in Nigeria to support the fight against Polio spr..."

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Unilever named most successful brand among FT500

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Unilever has been named as the most successful brand among the FT 500 for meeting its philanthropic goals, according to a recent study by Radley Yeldar. Unilever’s sustainability strategy was found to have made the biggest impact of all the companies listed in the FT 500 and the FTSE Eurofirst 100, having achieved the goals set out in its ‘making sustainable life commonplace’ mission statement. Radley Yeldar ranked the British-Dutch multinational consumer goods company number 1 on its Fit for Purpose Index 2015 which assesses and ranks companies based on how they live up to the altruistic promises set out in their brand purpose. The success of Unilever’s Bright Future project was the main driver behind its number 1 ranking. The ongoing initiative is a partnership with the WWF and promotes sustainable manufacturing of its products and a pledge of zero deforestation in doing so. In assessing the strength and impact of Unilever- whose brands include Dove and Dome...
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