Pfizer Nutrition expands infant feeding options in Nigeria





As part of its response to boost infant nutrition and health in the country, Pfizer Nutrition has opened its new Lagos office to provide wide range of choice of high quality complementary infant nutrition products.
In a chat with BusinessDay during the opening of its nutrition office, Tarek Youssef, Regional President, Africa Middle East, Pfizer revealed that Pfizer Nutrition had developed premium-quality nutrition products scientifically designed to meet the need of infants and lactating mothers.

According to Youssef “These innovative and high quality nutrition products are ideal for mothers who cannot breastfeed and also for those who like to give complementary feeding to their babies, in addition to breast feeding. We want to start a new office in Nigeria because it is the logical thing to do in view of the potential in the market place in exchange of the business model and partnership we have been handling.

Youseff disclosed that following the advent of the opening of the nutrition office, the organization is aimed at bringing to the table the understanding of the needs of the public. He maintained that whenever consumers seek options for breastfeeding, they would find those options at their fingertips and at competitive prices and quality.”

The move, Youseff noted, would advance public understanding of micro nutrient deficiency in the marketplace and what elements that are to be fortified and enriched to meet nutritional needs of the public.
“Our products are registered by NAFDAC and there is a complement of them from Stage I for 0-3 months, Stage II, 6-12 months and Stages 3-4 (above one year) would be available later. We are also promoting breastfeeding because it is the best for babies and also when people understand this, they would understand and appreciate the value of the options that Pfizer Nutrition is providing, in the event that they cannot breast feed. We remain committed towards maintaining the integrity and the high product quality for which Pfizer is known for globally,” Youssef concluded.

Pfizer Nutrition, formerly Wyeth Nutrition is now part of Pfizer Incorporated, the arm that supports the company’s mission to improve health and well being at every stage of life, bringing breadth and depth of consumer and scientific insight to new population in new market around the world.

Notable people during the event include Jide Mike, Director-General, Manufacturers Association of Nigeria (MAN), Adebiyi Olowu, Vice President, Paediatric Association of Nigeria (PAN), Enrico Liggeri, Country Manager, Pfizer Specialties Ltd, Margaret Olele, Associate Director, Communications, Pfizer Specialties, Nigeria and East Africa Region  (NEAR)  to name but a few.


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